Big Data &Society, Volume 12, Issue 4, October-December 2025. Previous discussions have highlighted the need for generative AI tools to become more culturally sensitive, yet often neglect the complexities of handling content about marginalized grou…
Big Data &Society, Volume 12, Issue 4, October-December 2025. Recent developments in research on Artificial Intelligence (AI) have prompted a growing politicisation of AI. In this paper, we critically analyse how AI is being construed in public dis…
Big Data &Society, Volume 12, Issue 4, October-December 2025. This article provides an analysis of “tech-on-climate discourse,” understood as all textual and visual materials through which major North American tech companies position themselves in …
Big Data &Society, Volume 12, Issue 4, October-December 2025. Carbon Dioxide Equivalent (CO2e) avoided is increasingly communicated to individuals through digital media. Too Good To Go – a food waste app – presents users with a personalised CO2e av…
Big Data &Society, Volume 12, Issue 4, October-December 2025. As synthetic visuals produced by Generative Artificial Intelligence (GenAI) proliferate across media and research contexts, they raise urgent epistemological, ethical, and methodological…
Big Data &Society, Volume 12, Issue 4, October-December 2025. Although it is reasonable and valuable to seek explanations for decisions made by artificial intelligence (AI), it is simply not possible with black-box AI algorithms. However, these alg…
Big Data &Society, Volume 12, Issue 4, October-December 2025. Gender classification systems (GCSs) on social media platforms, such as X (formerly Twitter), infer users’ gender for targeted advertising and personalization. However, these systems rel…
Big Data & Society, Volume 12, Issue 4, October-December 2025.
This article examines how digital sovereignty emerges not solely through state mandates but via unpredictable alignments of infrastructures, institutions, and imaginaries. Drawing on Science & Technology Studies (STS), it conceptualizes digital …
Big Data &Society, Volume 12, Issue 4, October-December 2025. Scientists across disciplines often use data from the internet to conduct research, generating valuable insights about human behavior. However, as generative artificial intelligence rely…
Big Data &Society, Volume 12, Issue 4, October-December 2025. Anthropomorphized artificial intelligence has become increasingly ingrained in the fabric of everyday life, yet sociologists know little about how it is produced. Drawing upon in-depth i…