American Behavioral Scientist, Ahead of Print. Since initial studies in the late 1990s, researchers have examined the relationship between wage dispersion and team performance in professional sports. While no definitive consensus has emerged across the…
American Behavioral Scientist, Ahead of Print. Social media influencer marketing has emerged as a new marketing tool. Generation Z consumers are especially influenced by social media influencers when purchasing cosmetic products. The purpose of this re…
American Behavioral Scientist, Ahead of Print. This paper explores how a sports superstar’s popularity aged by utilizing 28 years of Nielsen television viewer data for the Professional Golf Association’s major events (i.e., the Masters, U.S. Open, PGA …
American Behavioral Scientist, Ahead of Print. This article examines the manifestation of colorism toward Brown Asians through Microaggression Theory. Colorism has been defined as a stratification system based on skin tone, where those with the lightes…
American Behavioral Scientist, Ahead of Print. The behavior of informed traders, or “smart money,” in sports betting markets has long been of interest to researchers. In this paper, we focus specifically on the behavior of smart money in Major League B…
American Behavioral Scientist, Ahead of Print. This study addresses the knowledge and research gaps regarding the “other customer” concept within the consumer–brand identification paradigm, drawing on branding and consumer behavior theories. We conside…
American Behavioral Scientist, Ahead of Print. Ethnic minority populations, such as the Chinese and other racial minority communities, have traditionally been the targets of physical and social harassment. The onset of the Coronavirus (COVID-19) pandem…
American Behavioral Scientist, Ahead of Print. In order to prevent batters from hitting a pitch, pitchers must decide on a strategic balance of many different pitch types. While each pitcher has preferred pitches (likely those with which he is most con…
American Behavioral Scientist, Ahead of Print. Healthy eating is critical to consumers’ overall health. The purpose of this study was to examine body mass index (BMI), obesity knowledge, and self-efficacy, along with online nutrition information seekin…
American Behavioral Scientist, Ahead of Print. This study extends prior research on the relationship between surf break quality and the degree of localism exhibited by surf gangs in at least three ways. First, it adopts Surfline.com’s latest data on Ca…