International Journal of Rural Management
Brand Adoption by BoP Retailers
International Journal of Rural Management, Ahead of Print. The article brings out the major factors that bottom-of-the-pyramid (BoP) retailers consider when adopting brands. It suggests that, besides the known variables of profitability, relationship a…
The International Journal of Entrepreneurship and Innovation
Small and medium enterprises meet the metaverse. A study of the wine industry
The International Journal of Entrepreneurship and Innovation, Ahead of Print. This study aims to enrich the knowledge of the technology adoption by small and medium enterprises, by focusing on the metaverse phenomenon and the implementation of metavers…
Cogent Business & Management
Rethinking growth and survival of hospitality industry in Jordan: the role of responsible and resilient leadership styles in managing crisis
Volume 11, Issue 1, January-December 2024.
Cogent Business & Management
Understanding the relationship between in-store and online shopping channel choice behaviour of customers: a systematic literature review
Volume 11, Issue 1, January-December 2024.