Journal of Retailing and Consumer Services
Effective influencer marketing: A social identity perspective
Publication date: July 2022Source: Journal of Retailing and Consumer Services, Volume 67Author(s): Samira Farivar, Fang Wang
Publication date: July 2022Source: Journal of Retailing and Consumer Services, Volume 67Author(s): Samira Farivar, Fang Wang
Publication date: July 2022Source: Journal of Retailing and Consumer Services, Volume 67Author(s): Lu-Yao Wang, Hai-Hua Hu, Le Wang, Jian-Qun Qin
Publication date: September 2022Source: Journal of Retailing and Consumer Services, Volume 68Author(s): Cheryl-lyn Ngoh, Christopher Groening
Publication date: July 2022Source: Journal of Retailing and Consumer Services, Volume 67Author(s): Jungkun Park, Seung Yub Back, Dongyoup Kim
Publication date: July 2022Source: Journal of Retailing and Consumer Services, Volume 67Author(s): Lingchen Huang, Zongsheng Huang, Bin Liu
Publication date: July 2022Source: Journal of Retailing and Consumer Services, Volume 67Author(s): Menglin Li, Yufang Jin, Jurui Zhang, Raymond Liu
Publication date: July 2022Source: Journal of Retailing and Consumer Services, Volume 67Author(s): Xin-Jean Lim, Jun-Hwa Cheah, Yogesh K. Dwivedi, James E. Richard
Publication date: July 2022Source: Journal of Retailing and Consumer Services, Volume 67Author(s): Taewoo Roh, Junhee Seok, Yaeri Kim
Publication date: July 2022Source: Journal of Retailing and Consumer Services, Volume 67Author(s): Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández, José-Ángel Ibáñez-Zapata
Publication date: July 2022Source: Journal of Retailing and Consumer Services, Volume 67Author(s): Zhaofang Mao, Zelin Du, Ruiying Yuan, Qiqi Miao