Retailers, don’t ignore me on social media! The importance of consumer-brand interactions in raising purchase intention – Privacy the Achilles heel

Publication date: May 2023Source: Journal of Retailing and Consumer Services, Volume 72Author(s): Anabel Gutierrez, Khanyapuss Punjaisri, Bhavini Desai, Sharifah Faridah Syed Alwi, Simon O’Leary, Wornchanok Chaiyasoonthorn, Singha Chaveesuk