Journal of Retailing and Consumer Services
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective.
Publication date: March 2024Source: Journal of Retailing and Consumer Services, Volume 77Author(s): Gomaa Agag, Yasser Moustafa Shehawy, Ahmed Almoraish, Riyad Eid, Houyem Chaib Lababdi, Thouraya Gherissi Labben, Said Shabban Abdo