IIMB Management Review
Online platform quality, discount, and advertising: A theoretical analysis
Publication date: Available online 8 April 2022Source: IIMB Management ReviewAuthor(s): Sangita Poddar, Tanmoyee Banerjee, Swapnendu Banerjee
Publication date: Available online 8 April 2022Source: IIMB Management ReviewAuthor(s): Sangita Poddar, Tanmoyee Banerjee, Swapnendu Banerjee
Publication date: Available online 19 March 2022Source: IIMB Management ReviewAuthor(s): Nirakar Barik, A. Balakrishnan
Publication date: Available online 9 April 2022Source: IIMB Management ReviewAuthor(s): Kamran Quddus, Ashok Banerjee
Publication date: Available online 21 April 2022Source: IIMB Management ReviewAuthor(s): Shweta Mittal, Vishal Gupta, Manoj Mottiani