Cogent Business & Management
Digital marketing strategies and SMEs performance in Tanzania: insights, impact, and implications
Volume 11, Issue 1, January-December 2024.
Cogent Business & Management
Role of digital transformation for sustainable competitive advantage of SMEs: a systematic literature review
Volume 11, Issue 1, January-December 2024.
Cogent Business & Management
Innovative approaches to accounting education: incorporating business intelligence tools
Volume 11, Issue 1, January-December 2024.
Cogent Business & Management
Examination of organizational citizenship behavior influence on employee performance attainment: an empirical investigation
Volume 11, Issue 1, January-December 2024.
Cogent Business & Management
Tourism entrepreneurship research: a mixed embeddedness approach
Volume 11, Issue 1, January-December 2024.
Cogent Business & Management
University social responsibility in times of crisis (COVID-19): lessons from public universities of an underdeveloped country
Volume 11, Issue 1, January-December 2024.
Cogent Business & Management
Blending traditional sales techniques with livestream commerce: strategies for personal selling and streamer engagement
Volume 11, Issue 1, January-December 2024.
Cogent Business & Management
From first visit to forever fans: crafting customer loyalty in glamping through experience quality and engagement
Volume 11, Issue 1, January-December 2024.
Cogent Business & Management
Monitoring and audit quality: Does quality standards compliance matter?
Volume 11, Issue 1, January-December 2024.