Cogent Business & Management
Conceptualising and examining a social media marketing framework to predict consumer buying intentions in emerging apparel markets
Volume 11, Issue 1, January-December 2024.
Volume 11, Issue 1, January-December 2024.
Business Perspectives and Research, Ahead of Print. This study aims to understand individual behavioral intentions toward mutual fund investors using the theory of planned behavior (TPB). Financial knowledge is used as a moderating variable to test the…
Accounting &Finance, EarlyView.
Accounting &Finance, EarlyView.
Accounting &Finance, EarlyView.