Cogent Business & Management
Exploring BUMDES accountability: Balancing expectations and reality
Volume 11, Issue 1, January-December 2024.
Volume 11, Issue 1, January-December 2024.
Volume 11, Issue 1, January-December 2024.
Volume 11, Issue 1, January-December 2024.
Vikalpa, Ahead of Print.
International Journal of Rural Management, Ahead of Print. The article brings out the major factors that bottom-of-the-pyramid (BoP) retailers consider when adopting brands. It suggests that, besides the known variables of profitability, relationship a…