Business Perspectives and Research
It Must Be Excellent If an Instagram Star Endorses It, Right? Inquiring About the Parasocial Interactions and Online Purchase Intention
Business Perspectives and Research, Ahead of Print. In an era dominated by social media, the power of Instagram influencers on consumer purchase intentions is undeniable and profound. This study explores the complex dynamics between parasocial interact…
Cogent Business & Management
Transforming early-stage firms in emerging countries: Unveiling the power of venture capital; a comparative study of South Africa and Kenya
Volume 11, Issue 1, January-December 2024.