Drivers and impact of big data analytic adoption in the retail industry: A quantitative investigation applying structural equation modeling

Publication date: January 2023Source: Journal of Retailing and Consumer Services, Volume 70Author(s): Abdalwali Lutfi, Mahmaod Alrawad, Adi Alsyouf, Mohammed Amin Almaiah, Ahmad Al-Khasawneh, Akif Lutfi Al-Khasawneh, Ahmad Farhan Alshira’h, Malek Hamed…