Business Perspectives and Research, Ahead of Print. Brand Confusion is a time-worn yet highly relevant topic for marketers, researchers, and regulatory agencies because colossal and ever-increasing number of legal cases on brand confusion have kept the…
Accounting &Finance, Volume 62, Issue 3, Page 4013-4039, September 2022.
Business Perspectives and Research, Ahead of Print. This study examines the driver influence of service recovery performance (SRP) on customer engagement (CE) and customer loyalty (CL) in the Indian retail banking setting. Data collected from a sample …
Accounting &Finance, Volume 63, Issue 2, Page 1635-1669, June 2023.
Financial Management, Volume 51, Issue 3, Page 903-927, Autumn (Fall) 2022.
South African Journal of Psychology, Ahead of Print. The United Nations has signalled a ‘code red’, marking climate change as an existential threat for humanity. The world is rapidly warming, and the consequences of climate change include an increase a…
Accounting & Finance, Volume 62, Issue 2, Page 2947-2992, June 2022.