Business Perspectives and Research, Ahead of Print. The spread of social media has created a new era for companies and brands and forcing them to explore new interactive ways to achieve and engage their consumers. The main purpose of the present study …
Business Perspectives and Research, Ahead of Print. We examine five important asset pricing anomalies, namely, size, value, momentum, profitability, and investment rate to evaluate their efficacy in major West European economies, that is, France, Germa…
International Journal of Rural Management, Ahead of Print. The study tried to explore the adopted branding strategy in trading essential goods in lockdown during the COVID-19 pandemic. The lead researcher observed the buying behaviour of 600 rural cust…
Journal of Money, Credit and Banking, Volume 54, Issue 6, Page 1875-1888, September 2022.
Journal of Money, Credit and Banking, Volume 54, Issue 4, Page 859-884, June 2022.