Abstract
This article aims at revisiting some key concepts in translation studies by taking into account a new translation
or multimodal practice called brand transcreation. Unlike translation proper or brand design proper, brand tr…
Abstract
Video game multimodality has been discussed mainly from the standpoints of Game and Media Studies, but also increasingly by Translation Studies (Mejías-Climent 2017; O’Hagan 2007; Vázquez-Calvo et al. 2019). However, there…
Abstract
This study explores the dynamic interplay between macro and micro contexts in Chinese fans’ translations of Cardi
B-related videos on Bilibili. Referring to the concept of translation as a cluster concept, Cardi B is considered as a…
Abstract
In order to describe the nature of opera as a polysemiotic artifact and to address the challenges around its
transfer, reference is often made to the concept of “context,” which, however, is usually used rather casually and in…
Abstract
In this contribution, we examine the relationship between text and context in multimodal translation practices by
focusing on the Québécois film À tout prendre (1963; directed by Claude Jutra) and its English version,
…
Abstract
We are now faced with a flow of documents. But how do all these digital texts circulate between senders and
prosumers? Can we assume that texts today are similar in terms of meaning-making, coherence, and interpretation to …
Abstract
Within a multimodal framework, this study investigates the images of Zhuangzi (author of the Chinese Classic
Zhuangzi) represented by
the front covers of both the comic adaptation 説 Zhuangzi Shuo and its three translations. …
Abstract
This paper examines the process of recontextualization of Hieronymus Bosch’s painting The Garden of
Earthly Delights (1505–1515) as a dance performance choreographed by Compagnie Marie Chouinard and presente…
Abstract
The connection between translation and contemporary art is a hitherto under-researched avenue. Some scholars have analyzed the translation of exhibition catalogue essays (Krein-Kühle 2021) or the museum as a translation site (Sturge 2007;…
Abstract
An ideal strongly anchored in the realm of translation is that of “translating without additions or
modifications.” However, with multimodal texts, one is confronted with the problem posed by the image, its read…