Department of Communication

Department of Communication

European Journal of Communication

Epistemic welfare and public service media’s algorithmic recommender systems: A theoretical framework, operationalization and relevance for governance

European Journal of Communication, Volume 40, Issue 6, Page 598-618, December 2025. This contribution introduces the comprehensive framework of epistemic welfare to discuss how public service media (PSM) can engage with algorithmic recommender systems …

By , 1 month ago
European Journal of Communication

To polarize or not to polarize? Unveiling 2024 European election communication strategies

European Journal of Communication, Volume 40, Issue 6, Page 576-597, December 2025. The heightened concern about political polarization, and the growth of radical parties in many national contexts have had various effects, such as eroding trust in demo…

By Claudia Mariotti, Anna Stanziano, 1 month ago
European Journal of Communication

From trailblazers to tortoises: How Europe’s regional public service broadcasters approach innovation

European Journal of Communication, Ahead of Print. Regional broadcast media comprises a substantial sector across Europe, encompassing thousands of players and drawing on considerable public funds. Yet, as the media landscape becomes an increasingly cr…

By José Rúas-Araújo, Talía Rodríguez-Martelo, Marius Dragomir, 2 months ago

Beyond the Screen: The Transformative Power of Mobile Technology in Creative Communication and Branding

Journal of Creative Communications, Volume 20, Issue 3, Page 287-291, November 2025.

By Omkar Dastane, Park Thaichon, Garry Tan Wei Han, 3 months ago
European Journal of Communication

The emergence of Intersectional Multi Micro Media on the French web

European Journal of Communication, Volume 40, Issue 6, Page 559-575, December 2025. This article introduces the concept of Intersectional Multi Micro Media (MMM) to explore how the mobilisation of intersectionality unfolds across digital platforms in t…

By Jaércio da SilvaParis-Panthéon-Assas University (Carism/IFP), France, 3 months ago

Lost in the Stream: Unravelling the Triggers of Impulsive Buying on Live Shopping Platforms

Journal of Creative Communications, Volume 20, Issue 3, Page 421-440, November 2025. Live-streaming e-commerce has rapidly emerged as a powerful format that blends real-time interactions, entertainment and product promotion that could shape consumer be…

By Prio Utomo, Arta Moro Sundjaja, Sanjar Mirzaliev, Hui-Ling Huang, 3 months ago

Appraisal and Positive Emotion Effect on Consumer Impulse Buying Behaviour Using Mobile Discount

Journal of Creative Communications, Volume 20, Issue 3, Page 402-420, November 2025. This article investigates the influence of appraisal and positive emotions on consumers’ impulse buying behaviour concerning the use of mobile discount sales promotion…

By , 4 months ago

AI-driven MedBots Branding and Communications Strategy of Adoption in the Healthcare Sector

Journal of Creative Communications, Volume 20, Issue 3, Page 366-382, November 2025. A medical robot (MedBot) is a chatbot developed on AI that provides well-grounded and consistent medical data. AI application to MedBots creates a new direction of pos…

By Kokila Kokila, Anjali Munde, Zaid Ahmad Ansari, 4 months ago

The Power of Interactive Mobile Advertising: How Self-brand Congruity Shapes Brand Engagement in Self-concept

Journal of Creative Communications, Volume 20, Issue 3, Page 292-320, November 2025. Mobile advertising is the primary strategy of mobile marketing for maintaining competitiveness, influencing sales and engaging customers in the marketplace. This inves…

By Luan-Thanh Nguyen, Tien-Thao Cong Phan, Tri-Quan Dang, 4 months ago

‘Please Do Not Destroy My Book’: Exploring the Intersection of Fantasy and Reality in Social Presence

Journal of Creative Communications, Ahead of Print. This study highlights how social media facilitates engagement, relationships and co-creation among literary celebrities with different traits in digital spaces, leveraging social presence strategies t…

By Samiya Asadi, Tania Sultana, 4 months ago

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